Gunnerz Paintball Website

Gunnerz Paintball Website

Crafted a dynamic website for San Antonio’s top paintball team, streamlining sponsorships, subscriptions, merchandise sales, and secure team interactions through seamless digital integration.

Crafted a dynamic website for San Antonio’s top paintball team, streamlining sponsorships, subscriptions, merchandise sales, and secure team interactions through seamless digital integration.

Gunnerz Paintball

Gunnerz Paintball

Gunnerz Paintball

Web Design

Web Design

Web Design

3 Weeks

3 Weeks

3 Weeks

Introduction

The Gunners Paintball Team of San Antonio was rapidly becoming a force to be reckoned with on the paintball scene. Despite their growing success, they faced significant challenges: attracting and managing sponsorships efficiently, selling team merchandise, offering structured coaching subscriptions, and maintaining transparent financial interactions with team members.

They envisioned a superior digital presence—an engaging, secure, and functional website—that would seamlessly address these challenges and fuel their growth.

They needed more than a website; they needed an all-encompassing digital platform to amplify their impact and strengthen their community engagement.

How might we create an engaging and functional digital platform that effectively attracts sponsors, facilitates merchandise sales, and enhances fan interaction for the Gunners Paintball Team?

Introduction

The Gunners Paintball Team of San Antonio was rapidly becoming a force to be reckoned with on the paintball scene. Despite their growing success, they faced significant challenges: attracting and managing sponsorships efficiently, selling team merchandise, offering structured coaching subscriptions, and maintaining transparent financial interactions with team members.

They envisioned a superior digital presence—an engaging, secure, and functional website—that would seamlessly address these challenges and fuel their growth.

They needed more than a website; they needed an all-encompassing digital platform to amplify their impact and strengthen their community engagement.

How might we create an engaging and functional digital platform that effectively attracts sponsors, facilitates merchandise sales, and enhances fan interaction for the Gunners Paintball Team?

Project Overview

  • Client
    Gunners Paintball Team, San Antonio

  • Industry
    Paintball & Sports

  • Objective
    Develop a comprehensive team website to attract sponsorships, merchandise sales, coaching subscriptions, and implement secure Single Sign-On (SSO) functionality.

  • Platform
    Website designed initially in Figma, transferred and developed within Framer for direct design-to-code implementation and functional integration.




Research & Analysis

  • Competitive Analysis
    Reviewed competitor paintball team websites to identify key strengths and opportunities.

  • User Insights
    Engaged paintball enthusiasts, advocates, and potential sponsors to understand user needs and expectations.


  • Stakeholder Collaboration
    Conducted sessions with stakeholders and project managers to outline site structure and core functionalities.


Project Overview

  • Client
    Gunners Paintball Team, San Antonio

  • Industry
    Paintball & Sports

  • Objective
    Develop a comprehensive team website to attract sponsorships, merchandise sales, coaching subscriptions, and implement secure Single Sign-On (SSO) functionality.

  • Platform
    Website designed initially in Figma, transferred and developed within Framer for direct design-to-code implementation and functional integration.




Research & Analysis

  • Competitive Analysis
    Reviewed competitor paintball team websites to identify key strengths and opportunities.

  • User Insights
    Engaged paintball enthusiasts, advocates, and potential sponsors to understand user needs and expectations.


  • Stakeholder Collaboration
    Conducted sessions with stakeholders and project managers to outline site structure and core functionalities.


Ideation & Wireframing

  • Responsive Wireframes


  • Stakeholder Feedback
    Incorporated continuous stakeholder input to refine navigation, sitemap, and page layout.

Ideation & Wireframing

  • Responsive Wireframes


  • Stakeholder Feedback
    Incorporated continuous stakeholder input to refine navigation, sitemap, and page layout.

Visual Style & High-Fidelity Designs

  • Visual Styles

  • High-Fidelity Screens

  • Interactive Elements
    Integrated paintball-themed animations and interactive design features to enhance user engagement.

Visual Style & High-Fidelity Designs

  • Visual Styles

  • High-Fidelity Screens

  • Interactive Elements
    Integrated paintball-themed animations and interactive design features to enhance user engagement.

Prototyping & Functionality

  • Prototyping
    Crafted a live prototype experience within the Framer Platform in the form of a working & responsive website.

  • Secure Transactions
    Integrated Shopify API enabling secure transactions for merchandise, sponsorships, and subscriptions.

  • Single Sign-On (SSO)
    Implemented secure login functionality for team members to manage payments and access exclusive team information.



Usability Testing

  • User & Stakeholder Testing
    Players and stakeholders extensively tested secure login, payments, sponsorship packages, and subscription functionalities.

  • Key Improvements
    Adjustments made based on real-time feedback ensuring optimal functionality and usability.




Prototyping & Functionality

  • Prototyping
    Crafted a live prototype experience within the Framer Platform in the form of a working & responsive website.

  • Secure Transactions
    Integrated Shopify API enabling secure transactions for merchandise, sponsorships, and subscriptions.

  • Single Sign-On (SSO)
    Implemented secure login functionality for team members to manage payments and access exclusive team information.



Usability Testing

  • User & Stakeholder Testing
    Players and stakeholders extensively tested secure login, payments, sponsorship packages, and subscription functionalities.

  • Key Improvements
    Adjustments made based on real-time feedback ensuring optimal functionality and usability.




View Live Website

View Live Website

View Live Website

Results & Impact

  • Sponsorship Growth
    Significant increase in sponsorship acquisitions directly through the new website.

  • Subscription Success
    Robust subscription uptake for coaching sessions.

  • Merchandise Sales
    High sales volume for initial product launches (beanies, hoodies).




Key Takeaways

  • Keep early project stages simple; complexities can be incrementally addressed.

  • Prioritize end-user experience aligned with clear branding, visual styles, and user preferences.

  • Continuous stakeholder engagement drives alignment and project success.




Next Steps

  • Explore additional merchandise and subscription opportunities based on user feedback.

  • Continuously optimize UX based on analytics and user interactions.

Results & Impact

  • Sponsorship Growth
    Significant increase in sponsorship acquisitions directly through the new website.

  • Subscription Success
    Robust subscription uptake for coaching sessions.

  • Merchandise Sales
    High sales volume for initial product launches (beanies, hoodies).




Key Takeaways

  • Keep early project stages simple; complexities can be incrementally addressed.

  • Prioritize end-user experience aligned with clear branding, visual styles, and user preferences.

  • Continuous stakeholder engagement drives alignment and project success.




Next Steps

  • Explore additional merchandise and subscription opportunities based on user feedback.

  • Continuously optimize UX based on analytics and user interactions.

View NEXT CASE STUDY

View NEXT CASE STUDY

View NEXT CASE STUDY