HCR Contracting Website

HCR Contracting Website

Designed a premium, SEO-optimized website showcasing high-end countertop, bathtub, and tile resurfacing along with professional remodeling services.

Designed a premium, SEO-optimized website showcasing high-end countertop, bathtub, and tile resurfacing along with professional remodeling services.

HCR Contracting

HCR Contracting

HCR Contracting

Web Design

Web Design

Web Design

2 Weeks

2 Weeks

2 Weeks

Introduction

Hitchcock Contracting & Resurfacing (HCR) is a San Antonio-based contracting company known for its premium resurfacing, remodeling, and make-ready services. Despite their solid reputation in the field, they lacked a digital presence that reflected the high-end nature of their work.

Their goal was clear: build a modern, polished website that would showcase their wide range of services, provide essential service breakdowns, and most importantly—convert visitors into leads by encouraging quote requests and service inquiries.

They needed a platform that spoke to homeowners and property owners with discerning tastes and higher-end budgets—users who expect a premium experience from the first click.

How might we build a premium, SEO-optimized platform that clearly communicates HCR’s services and encourages users to confidently request quotes or make inquiries?

Introduction

Hitchcock Contracting & Resurfacing (HCR) is a San Antonio-based contracting company known for its premium resurfacing, remodeling, and make-ready services. Despite their solid reputation in the field, they lacked a digital presence that reflected the high-end nature of their work.

Their goal was clear: build a modern, polished website that would showcase their wide range of services, provide essential service breakdowns, and most importantly—convert visitors into leads by encouraging quote requests and service inquiries.

They needed a platform that spoke to homeowners and property owners with discerning tastes and higher-end budgets—users who expect a premium experience from the first click.

How might we build a premium, SEO-optimized platform that clearly communicates HCR’s services and encourages users to confidently request quotes or make inquiries?

Project Overview

  • Client
    Hitchcock Contracting & Resurfacing (HCR)

  • Industry
    Home Services & Contracting

  • Objective
    Develop a modern, responsive, and premium-feeling website that highlights HCR’s resurfacing and remodeling services, drives traffic via SEO, and funnels users toward quote requests.

  • Platform
    Website designed in Figma and implemented in Framer with responsive layout and SEO in mind.




Research & Analysis

  • User Understanding
    Identified primary users as homeowners and property owners likely to invest in high-quality contracting work.

  • User Preferences
    Users value simplicity, elegance, and trust—design needed to feel upscale and professional.


  • SEO Needs
    The site also had to serve as an informative, search-engine-friendly portal to educate and attract users organically.

  • Competitive Analysis
    Researched websites of similar high-end contracting services to identify successful design elements, content structure, and CTA strategies.

Project Overview

  • Client
    Hitchcock Contracting & Resurfacing (HCR)

  • Industry
    Home Services & Contracting

  • Objective
    Develop a modern, responsive, and premium-feeling website that highlights HCR’s resurfacing and remodeling services, drives traffic via SEO, and funnels users toward quote requests.

  • Platform
    Website designed in Figma and implemented in Framer with responsive layout and SEO in mind.




Research & Analysis

  • User Understanding
    Identified primary users as homeowners and property owners likely to invest in high-quality contracting work.

  • User Preferences
    Users value simplicity, elegance, and trust—design needed to feel upscale and professional.


  • SEO Needs
    The site also had to serve as an informative, search-engine-friendly portal to educate and attract users organically.

  • Competitive Analysis
    Researched websites of similar high-end contracting services to identify successful design elements, content structure, and CTA strategies.

Ideation & Wireframing

  • Stakeholder Feedback
    Incorporated continuous stakeholder input to refine navigation, sitemap, and page layout.

  • Structure
    Pages organized by service categories with dedicated CTAs and simplified navigation.

Ideation & Wireframing

  • Stakeholder Feedback
    Incorporated continuous stakeholder input to refine navigation, sitemap, and page layout.

  • Structure
    Pages organized by service categories with dedicated CTAs and simplified navigation.

Visual Style & High-Fidelity Designs

  • Visual Styles

  • High-Fidelity Screens

  • Branding
    Developed elegant, trustworthy branding including logo design, refined typography, and premium visual aesthetic.

Visual Style & High-Fidelity Designs

  • Visual Styles

  • High-Fidelity Screens

  • Branding
    Developed elegant, trustworthy branding including logo design, refined typography, and premium visual aesthetic.

Prototyping & Functionality

  • Primary CTA
    "Request a Quote" button made intuitive, visible, and action-driven across all devices

  • SEO Integration
    Structured service pages and blogs with SEO best practices to drive inbound traffic.


Usability Testing

  • Client Collaboration
    Direct and iterative feedback loop with the business owner ensured brand and service accuracy.

  • Functionality Checks
    Ensured quote request form was simple, mobile-friendly, and optimized for conversions.




Prototyping & Functionality

  • Primary CTA
    "Request a Quote" button made intuitive, visible, and action-driven across all devices

  • SEO Integration
    Structured service pages and blogs with SEO best practices to drive inbound traffic.


Usability Testing

  • Client Collaboration
    Direct and iterative feedback loop with the business owner ensured brand and service accuracy.

  • Functionality Checks
    Ensured quote request form was simple, mobile-friendly, and optimized for conversions.




View Live Website

View Live Website

View Live Website

Results & Impact

  • Positive Feedback
    Final result exceeded client expectations in look, usability, and clarity.

  • Enhanced Brand Perception
    Site gave HCR a premium digital identity, reflecting their real-world quality.

  • Lead Generation Ready
    Clear, accessible CTAs enabled lead generation via quote requests and inquiries.




Key Takeaways

  • Design must match the user's expectations—especially when appealing to high-budget clients.

  • A minimal yet classy layout supports both functionality and aesthetic needs.

  • Collaborative feedback loops build trust and lead to stronger design outcomes.




Next Steps

  • Ongoing blog development to support organic SEO.

  • Continued site analytics and UX optimization based on quote conversion data.

Results & Impact

  • Positive Feedback
    Final result exceeded client expectations in look, usability, and clarity.

  • Enhanced Brand Perception
    Site gave HCR a premium digital identity, reflecting their real-world quality.

  • Lead Generation Ready
    Clear, accessible CTAs enabled lead generation via quote requests and inquiries.




Key Takeaways

  • Design must match the user's expectations—especially when appealing to high-budget clients.

  • A minimal yet classy layout supports both functionality and aesthetic needs.

  • Collaborative feedback loops build trust and lead to stronger design outcomes.




Next Steps

  • Ongoing blog development to support organic SEO.

  • Continued site analytics and UX optimization based on quote conversion data.

View NEXT CASE STUDY

View NEXT CASE STUDY

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